How to Prepare Your Affiliate Strategy for the Holidays
With the holidays just around the corner, businesses are already on the lookout for marketing opportunities to drive up their seasonal sales.
This means they will also need some help in executing their holiday marketing campaigns. For Fiverr affiliates, this is the perfect chance to increase your revenue as you can point them toward ideas and solutions that Fiverr sellers can provide.
Take a look at some of these ideas to help you understand the different types of sellers you can market for the holidays:
1: Graphic Designers
Visuals are everything – whether you’re marketing your business digitally or through traditional mediums. You need graphics that stand out amidst all the noise, so people will pause and listen. Even for the holidays, businesses will need eye-catching graphics to advertise their sale, offer, or event.
So consider creating content that will seamlessly market the services of Fiverr graphic designers. For example, let’s say you’re providing them with tips on how to effectively promote their Black Friday sale.
You could suggest the use of posters for physical stores, website banners to highlight the sale, social media graphics, and ads to announce the sale, etc. You could even recommend the use of attractive, holiday-themed packaging.
Videos are another engaging content format that marketers often use in their campaigns. They can be particularly useful for holiday promotions as they are engaging, entertaining, and can instantly catch the eye.
This gives you the perfect opportunity to market the services of Fiverr videographers. For instance, you can provide your audience with examples of video holiday marketing done right to give them a few ideas. You could also show them case studies to prove the benefits of using videos in an ad or social media post.
Advertising is a critical aspect of every holiday marketing campaign. Whether you’re organizing an event, running a special holiday promotion, or selling holiday-themed specials, you need to make sure that the target audience hears about it. That’s where advertising enters the picture.
Provide your audience with ideas and tips to run highly-effective ads for the holidays. Make sure you create content that creatively showcases the various advertising services on Fiverr and their benefits. This includes search engine marketing, mobile advertising, video advertising, and more.
4: Email Marketers
Email is another effective digital marketing channel and should be a part of every holiday campaign. It helps businesses reach an audience that is already familiar with their products and has agreed to receive notifications about their latest offers and news. This means there’s a good chance they will convert a significant portion of their email recipients, especially during the holidays.
Fiverr has hundreds of email marketing experts that you can promote for the holiday season. For instance, one of your marketing tips could include “creating automated workflows” to effectively nurture leads over the holidays.
Businesses will also need the help of Fiverr copywriters to create compelling copy for their holiday marketing campaigns. Whether it’s for their email lead nurturing efforts or for their paid ads, they need copy to draw in the audience and get them to convert.
So make sure you find a way to creatively highlight the services of Fiverr copywriters in your content. You could include something like “writing powerful copy” as one of your marketing tips, for instance. You could also showcase some examples and proof of how the right copy can drive conversions.
Get Prepped for the Holidays
These are just a few ideas for the types of sellers you can market during the holidays but they aren’t the only ones. Depending on your niche and specialty, you may discover tons of opportunities to seamlessly promote other types of sellers through your content.
So, find out what your audience needs the most during the holiday season and address their pain points with Fiverr services.