Are you an aspiring affiliate marketer aiming to skyrocket your online success? Imagine this: a constant stream of eager visitors clicking on your links, leading to a flood of leads and a surge in sales. But here’s the catch: to make this dream a reality, you need to crack the code of driving massive traffic to your website.
We get it—the struggle is real. With a digital realm teeming with rival websites, capturing the attention of potential visitors can feel like a daunting challenge.
In this comprehensive guide, we’re about to unveil 14 actionable strategies that will transform your website into a bustling hotspot of activity.
14 Ways to Increase Website Traffic
1. Target long-tail keywords.
In our comprehensive guide “How to Create a Website for Affiliate Marketing,” we delved into the pivotal role of content creation. To establish a thriving affiliate marketing venture, you need to create content that’s not just compelling but also of the highest caliber.
To do this, you need to use long-tail keywords. These gems, typically spanning 3 to 4 (sometimes even 5 to 6) words, mirror the phrases visitors type into search engines.
It’s an entire phrase that may not have the highest traffic volume but are less competitive and more likely to get clicks. You can also use these keywords to shape your content strategy.
For example, a generic keyword is dog food, with 153,000 searches. A mid-tail keyword is organic dog food with 4,500 searches, and a long-tail keyword will be how to make dog food at home with 500 searches.
By targeting the long-tail keyword, you’re also capturing the generic and more competitive keywords. Also, if you’re just starting, this strategy will put your content in front of the people who are searching for the exact information you offer.
Warning: When using keywords, avoid the urge to stuff keywords everywhere in your article. Always focus on inserting keywords naturally and writing for the audience, not for Google.
2. Optimize your articles for SEO.
Search engine optimization (SEO) is not just about using the right keywords. It involves a whole array of techniques that work together to help search engines like Google discover, rank, and showcase your site effectively.
A quick way to optimize for SEO is to make sure all of your articles have the right metadata. This includes the meta title, meta description, and image alt attributes.
Several great tools like Yoast can be used as a plugin to your CMS to help you optimize your website’s metadata. This process is called on-page SEO, and if it sounds too complicated for you, you can find help from several SEO experts among Fiverr’s extensive pool of freelancers.
3. Write guest blogs.
Expand your reach by writing guest posts for other websites in your niche. This helps you establish yourself as a subject matter expert and allow you to include a link back to your website, driving traffic from other sources.
However, be cautious of the sites where you submit guest posts. There are many non-reputable sites that will accept guest posts for a backlink, but because they have low domain authority, Google will perceive these backlinks as low-quality. You’d get a penalty for working with such sites, which can be detrimental to your goal of increasing site traffic.
As a rule, pitch your guest posts to websites with higher domain authority than yours.
4. Build a fast and responsive website
Visitors and search engines hate a slow-loading website. In fact, page response times are considered a ranking factor where Google and other search engines will display faster and more responsive websites higher in search results.
And with mobile playing a significant role in our web browsing experience, your website should be responsive regardless of the device used to view it. That means that whether a person uses a desktop or a smartphone to view your site, they must get the same smooth and intuitive experience.Creating a fast website involves paying attention to your web design and, in some cases, the underlying code. If you’re not an expert in this field, you can ask for help from Fiverr’s website design experts, who work with various CMS like WordPress, Wix, Squarespace, and more.
5. Tap social media marketing channels.
Everyone’s on social media these days, so why not use it to your advantage? Share your content on platforms like Facebook, Instagram, Tiktok, and LinkedIn. You can also join relevant groups and communities to connect with potential visitors who share your interests.
Being active on social media will increase the visibility of your content. Sharing your posts will also create high-quality backlinks to your site.
To maximize the reach of your post on social media, capitalize on the strength of each platform. For example, use stunning visuals if you’re promoting on Pinterest or Instagram. If you’re promoting on TikTok, use engaging videos.If social media is not your thing, Fiverr has several social media managers who can promote your site and build an online community.
6. Leverage email marketing
Once you get visitors to your website, you must keep them coming back. Collect email addresses and send them regular updates about your content. You can also send them special offers. Creating an email newsletter keeps your audience engaged and coming back for more content.
Just be careful not to send spam and respect the privacy of your email subscribers. You can check out Fiverr’s email marketing experts if you need help setting up your email marketing system, you can check out Fiverr’s email marketing experts. They can handle everything from setup to writing your email marketing content. We also have a detailed blog on email marketing that can teach you more about the email marketing world. Learn more about it here.
7. Improve and update old posts.
If you already have a big site with tons of content, there’s a huge chance you have some outdated articles. Look for these outdated pieces and update them with new information.
You can remove irrelevant material, add new data, and insert new screenshots or images. You can also transform your existing posts into other forms of content. Think video, infographics, downloadable ebooks, and more.
Another useful strategy is to expand on your existing content by building relevant articles and linking them together or adding new sections to create a more comprehensive piece.
Your goal is to create high-quality content that will become relevant again to your target audience.
8. Make it easy for visitors to share your content.
Readers will share content that they love. If you’re already producing high-quality content, make it easy for visitors to share them with their circle. Use social media share plugins that allow sharing via social platforms with a click. Encourage readers to share content by including a call to action at the end of your post.
You can even run a giveaway contest where you offer visitors useful and free prizes for subscribing to your site (see Tip #6) or sharing content with their friends. You can tap freelancers to help run these types of contests on your site so everything becomes automated and simple.
9. Write compelling and attractive headlines.
When your blog post appears alongside other search results, visitors will look for the most compelling headline that addresses their needs and click on it. Make sure your headline captivates their attention.
Even if you have a great blog post, if you don’t have a catchy headline, people won’t read it. When writing headlines, you don’t need fancy words. What you need is a clear promise of what the reader will find if they read your article.
At all costs, avoid clickbait headlines. If your headlines don’t deliver their promise, readers will quickly bounce off your site, and this will cause your traffic to dwindle.
10. Lower your bounce rates.
Look at your Google Analytics and determine your bounce rate. This number reflects the percentage of visitors who enter your site and then leave without browsing other pages. This is an important ranking signal which Google uses to determine which sites to show in search results.
One thing that irritates visitors and causes them to leave sites immediately is distracting ads. No one wants to read blog posts and then deal with pop-ups or annoying display ads. Fiverr makes inserting affiliate ads intuitive and seamless using several affiliate marketing tools that will help you deliver the right message without annoying your readers.
11. Practical internal linking.
Your web pages shouldn’t exist in silos. Creating a link strategy among your articles is a surefire way to get more traffic. When writing blog posts, think of other content that will be helpful to your readers.
Insert them in the right places but again, avoid being spammy. On average, 1-3 internal links should be sufficient. You can also include a “Related Reads” section in the middle and toward the bottom of your post.
Using internal links will help your visitors discover your other content and stay on your site longer. This will also help reduce bounce rate, increase your authority for them, and help improve your conversions.
12. Write long-form content
A recent study of 11.8 million Google search results revealed that longer content outperforms shorter one. The study confirmed what earlier research discovered that the average word count of Google’s Top 10 results was more or less 2,000 words.
If you want to reach Google’s first page and be discovered by your audience, write detailed blog posts. Don’t just stuff random words to meet the word count. Deliver actual value to your readers.
Expound on your ideas. Include examples. Give detailed instructions. Readers will appreciate long-form content if it addresses their needs. But be careful. If you’re answering a basic question, don’t bury the answer deep after paragraphs of useless information.
Strike a balance between answering a query outright and providing relevant detailed material.
13. Participate in forums and be active in your niche community.
Building a thriving affiliate marketing business is not limited to writing and publishing blog posts. You have to also establish your name as a leader in your niche and go out there.
Find out where your audience hangs out. Are they in Reddit subforums? Is your niche active on Quora? Do they flock to virtual events?
Actively participate in activities that interest your community. This is not just a great way to promote your website; it’s also an awesome way to build connections and establish a support team.
If you’re starting out, visit other sites in your niche and actively comment on their posts. You can also follow them on social media and engage with their posts.
14. Advertise your website.
We placed this strategy at the bottom because we believe you can drive traffic to your site organically with the strategies above. You don’t have to spend thousands on ads just to get traffic.
However, advertising still remains the quickest way to generate traffic. If you have a new website or post that you want to rank quickly, advertising on Google or social media will give you that desired boost.
Just make sure to select the right advertisement type that suits your goals and will bring the best return. And if you’re unsure how to proceed, you can tap Fiverr’s roster of digital advertising experts for assistance.
Driving monumental traffic to your website may seem challenging and daunting. But with these actionable tips, you can witness your numbers soar and achieve that desired growth.
As you follow these steps, remember that it’s not just about driving numbers. It’s about creating an experience that resonates with your visitors, establishing your authority, and building a loyal community around your brand.
So, what are you waiting for? Start implementing these strategies and watch your website thrive amidst the virtual competition.
And once you have tons of traffic to your site, it’s time to convert that traffic to actual paying “customers.”Read our blog “Great Campaign Performance Starts with this Great Optimization Strategy” to learn how to increase your conversions and earn more from your Fiverr affiliate links.